A definitive master brand helps unify the identities of the Parkway Group hospitals and its health services. Extensive consultations were held to synthesize a new brand and brand corporate architecture.
“ParkwayHealth” was eventually selected for easy recognition, its intuitive meaning and having the feel of a collective. The brandmark uses circles and circularity to denote individual ‘cells’ forming interrelated communities across Asia.
The refreshed brand is manifested on the group’s reports, collateral and signage.