Being one of Asia’s iconic developments, all brand touchpoints at Marina Bay Sands are designed to impart a sense of exclusiveness.
Our brand strategy programme addressed the Sands’ luxury brand values in terms of positioning, market adaptation, target audience, place-making features and service quality.
IMMORTAL designed the Sands' Paiza Club for (high net worth) members following immersive research, while full-scale branding programmes were implemented for the resort's Food & Beverage offerings, which counts several premium and celebrity chef restaurants.
