Trends — Culture • Lifestyle • Future

Image of Gen Alpha: Flexing Their Influence, Generation Alpha, or Gen Alpha, is the demographic group born from 2010 to 2025, succeeding Generation Z.

Gen Alpha: Flexing Their Influence

Oct 2023
Generation Alpha, or Gen Alpha, is the demographic group born from 2010 to 2025, succeeding Generation Z.
Let us take a closer look at how this generation will impact the hospitality industry in this 4-part series that will explore Gen Alpha’s influence on key industries such as hospitality, retail, gaming, and F&B.
Image of Sustainable brands go places, Sustainability as a brand strategy has gained traction due to the massive shift in consumer spending and preferences.

Sustainable brands go places

Aug 2023
Sustainability as a brand strategy has gained traction due to the massive shift in consumer spending and preferences.
Advocating sustainability positions a brand as responsible across environmental, social, and economic domains. Ideally, the outcomes will benefit businesses, consumers, and the environment.
Image of The Case for Cancel Culture, Cancel culture is a social phenomenon on the rise in recent years, thanks to social media's power and recent movements like #metoo.

The Case for Cancel Culture

Jun 2023
Cancel culture is a social phenomenon on the rise in recent years, thanks to social media's power and recent movements like #metoo.
It refers to withdrawing support for or boycotting individuals or organisations perceived as offensive or problematic.
Image of Creating places that people love, Placemaking: The Secret to Successful Communities

Creating places that people love

May 2023
Placemaking: The Secret to Successful Communities
Placemaking is a people-centered approach to the design, planning, and management of public spaces. It aims to create vibrant and functional places that promote social interaction, cultural expression, and economic activity.
Image of Logos, Lexicons and Longevity, The Signs of Immortality

Logos, Lexicons and Longevity

Mar 2023
The Signs of Immortality
The history of logos is really the history of symbols: how humans have assembled simple lines and basic shapes, evolving them to communicate concepts and meaning.
Image of In Good Company, Solopreneurs and the Appeal of Working for Yourself

In Good Company

Jan 2023
Solopreneurs and the Appeal of Working for Yourself
The term entrepreneur is one that needs no introduction. However, since the global disruption caused by the pandemic, a new buzzword has emerged alongside trends such as remote working and the gig economy and that is, the solopreneur.
Image of Asian brands take on the world, A shift towards the mainstream

Asian brands take on the world

Nov 2022
A shift towards the mainstream
As Asian brands continue to grow and globalize, they must navigate their way around staying true to their roots while also connecting with previously uncharted markets. They must avoid stagnation or reiteration of stereotypes while also incorporating the Asian values of harmony, unity, and community in their brand values.
Image of A rich history in full bloom, Asian culture has made its way across the globe as far back as the 17th century.

A rich history in full bloom

Sep 2022
Asian culture has made its way across the globe as far back as the 17th century.
The past decade has seen the impacts of Asian culture grow deeper and reach wider than before. The world is moving away from the orientalism and exoticism of Asia's diverse cultures and shifting toward a gradual acceptance and appreciation for Asian perspectives and wisdom.
Image of Nurturing an Inward Gaze, As many individuals start to prioritize themselves; businesses too are adapting to resonate with this trend.

Nurturing an Inward Gaze

Jul 2022
As many individuals start to prioritize themselves; businesses too are adapting to resonate with this trend.
The pandemic has forced consumers to rethink their priorities and motivations. As new trends emerge and evolve, these shifts in consumer mindset play out differently across various industries, posing new challenges while also providing exciting opportunities.
Image of Hospitality in the New Normal, Rethink. Relearn. Restrategise. The hospitality industry’s game plan in bouncing back post-pandemic.

Hospitality in the New Normal

May 2022
Rethink. Relearn. Restrategise. The hospitality industry’s game plan in bouncing back post-pandemic.
The pandemic stirred unprecedented turbulence across the hospitality industry, spreading waves of loss and uncertainty across hotels, tourist destinations, and every other sector centered on the provision of travel services globally.
Image of Inclusivity and Branding, Demystifying Inclusivity

Inclusivity and Branding

Mar 2022
Demystifying Inclusivity
With current socio-economic changes, it is obvious that the world has evolved. Debates rage whenever there are differences of ideals and beliefs.  We have come to the realisation that everyone needs validation. In the race to improve and better the world, no one is too insignificant to contribute.
Image of Branding, CSR and Millennials, Millennial Activists and Especially the Gen-Zs, Want More CSR Brands

Branding, CSR and Millennials

Jan 2022
Millennial Activists and Especially the Gen-Zs, Want More CSR Brands
Socially responsible brands are important to all of society, but millennials and Generation Z activists take CSR more seriously than others.
Image of Corporate Social Responsibility, Broadening the Concept of Branding and Social Factors as Branding Strategies

Corporate Social Responsibility

Dec 2021
Broadening the Concept of Branding and Social Factors as Branding Strategies
In recent years, the way customers interact with different brands has become more intriguing. The typical 21st century customer is more informed and empowered than ever.
Image of Feeding the Future, Sustainable Foods: Are We Ready for the Future?

Feeding the Future

Nov 2021
Sustainable Foods: Are We Ready for the Future?
A sustainable food system is what we need to support the growing popularity. To be ready for the future, read more.
Image of The Big Effects of Thinking Small, Micromarketing: Heralding a New Era for Retail

The Big Effects of Thinking Small

Oct 2021
Micromarketing: Heralding a New Era for Retail
Micromarketing improves the branding experience for retailers and customers. Read the full article to enhance your branding strategies.
Image of Getting to Know the New Normal Generation, Meet Adaptable Alice.

Getting to Know the New Normal Generation

Sep 2021
Meet Adaptable Alice.
Most, if not all, of us have been compelled to rethink and reset our lifestyle in the dawn of the COVID-19-induced new normal – Alice is no exception.
Image of Keeping It Fresh, Food Packaging for a sustainable future

Keeping It Fresh

May 2021
Food Packaging for a sustainable future
We believe that the journey from farm to table should not create waste. Greener packaging is the way forward. Here are our picks.
Image of Superfoods of Asia, Rediscovering the wealth in our own backyard

Superfoods of Asia

Apr 2021
Rediscovering the wealth in our own backyard
Superfoods are not unique to the west. Here are 18 Asian foods we believe deserve the accolade. How many have you eaten?
Image of True Blue Asia, Our Roots, Our Heritage, Our Badge of Authenticity

True Blue Asia

Mar 2021
Our Roots, Our Heritage, Our Badge of Authenticity
Asia's myriad cultures manifest in practices derived from traditional value systems, an authentic source of our identity, pride and collective heritage. In other words, these systems are our true brand.
Image of Asia Bagus, Rediscovering the wealth in our own backyard

Asia Bagus

Feb 2021
Rediscovering the wealth in our own backyard
We often ignore the things we know best in favour of the latest fads. We share our Asian perspectives to F&B trends and developments, revealing a wealth of possibilty right under our noses.